WordPress Website Design

Your website is your most important marketing tool.

Whether you are selling things online or trying to turn visitors into clients, people will go to your website first.

It may be time to do a website refresh if:

  • Your website looks great but it isn't converting visitors into customers or clients.
  • You are going through re-branding or changing your offerings.
  • Functionality of the website is broken or not easy to work with.
  • You want to sell products online, such as books, consultation packages, apparel, etc.
  • You want to generate re-occuring revenue via memberships, subscriptions or eLearning courses.
  • It's been over 4 years since your website had some love and you are looking to modernize the look and functionality to bring it up to date.
  • You tried designing a WordPress website yourself or doing it on the cheap and it's not where you want it to be.

A website is an important investment so let's do it right.

My Process

  • 1. Let's Have a Conversation

    A successful project starts with good communication. I will arrange to have a 30 minute phone call with you to learn about your business and what you are looking for. Your answers will help me figure out what functionality is needed, and how to maximize your website goals.

  • 2. Proposal

    Based on your answers during our phone call I will put together a detailed proposal that will outline the steps that will be taken, a breakdown of costs, timeline, recommended additional services I think you would benefit from, and what is expected from both of us during the web design process.

    Additional questions or adjustments to the proposal may be required.

  • 3. Research

    Once the proposal has been accepted, agreements signed and the 25% deposit received we will have several email or phone discussions about your website. At this time the structure, pages, and ideas for possible layouts will be shared. There will be many questions asked to get a good idea of the project direction. Sketches and the sharing of websites you like will help out a lot at this stage.

  • 4. Design & Development

    After our conversation(s) I will begin to design / develop your website in my live development space so we can have a live representation of what your website will look like. I will do up the basic page structure, and page layouts where placeholder text and imagery will be used. Development will begin and be ongoing during the design process. A review will take place, changes made where necessary and I will start placing in the provided text and images where appropriate in the approved design layouts. Colors, imagery, style and occasional changes will occur. We will then have another review to make sure we are still on the right track. Any requested changes will be made where needed before moving on to the final stage.

    Development may take longer based on the scope of the project.

  • 5. Delivery & Optional Add-Ons

    Before launching your website I will make sure it is optimized, thoroughly tested, and secure. I will then discuss some optional add-ons like my ongoing website maintenance package and further WordPress training sessions.

Case Studies

What My Clients Are Saying

Julie Marks Owner at The Italian Market

Julie Marks
Owner and Operator
Italian Market

Allison Woad was the most professional and easy-going web developer we have ever worked with.  Not only does she have extensive expertise in web development, and was able to work with us patiently as we explored the best options for our business, she was proactive in adding value to our project.  No request was too small and she was always available at a moment’s notice to assist in last minute requests. We would recommend Allison to any business exploring opportunities to create or modify their web or social media presence.


Eric Goll
Founder & Family Coach
Empowering Ability Academy

If you are considering hiring Allison, just do it! As a business owner that runs an online business, Allison has helped me take the business to the next level! She redesigned my website (empoweringability.org), and built the platform for my online course and membership. She is also running my website maintenance and security. She keeps her commitments and delivers on-time at a very high quality level. She always delivers! Basically, she helped me level up my business and I'd give her 6 stars if there was an option. I recommend her to you - unless you are going to steal her away from working my ongoing projects 🙂

Julie Walker Headshot

Julie Walker
Owner and Operator
Full Circle Adventures

Allison Woad did a fabulous job of helping me create a new website. We worked from the bare bones of the old one, but WOW it is unrecognizable! I had a skeletal outline of what I wanted and Allison added her sense of design, creativity,beauty and structure that made it work. Her use of the images I gave her to work with, was wonderful.

Allison was easy to work with. I never felt rushed or abandoned, by our different timelines. Allison is easy to talk to, helped me understand how things work and even offered a "background training session" so that I can make all my monthly changes to the website. Allison comes highly recommended by me, for any small company, who needs a professional looking and functioning website.

Tony S Pietromonaco
Owner and Operator
RTB Tours

I am the owner of RTB Tours in Calgary Alberta. Our previous site was quite dated and dark. It desperately needed a fresh and vibrant look. Allison came recommended to us and in our first conversations Allison listened to what we were looking for! Our new look is courtesy of her creativity! What is behind the scenes is another story. With her expertise and suggestions we have a better knowledge of where our clients are coming from and we are better able to position ourselves in the market. Our clients like the fresh new look and it is attracting more travelers to our site and booking tours. I would definitely recommend Allison Woad Designs.

WordPress Web Design FAQs

Here are some answers to common questions. If you have further questions then please contact me.

Tell me About Your Project

Or fill out the form below. By filling out this form you are not committing yourself to work with me. The purpose of this form is to gather initial information about your project or for you to ask questions beforehand.