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Allison Woad Headshot

Allison Woad - Website Designer and WordPress Expert

Allison is a website designer and optimization expert specializing in WordPress. Based in Halifax, Nova Scotia, she is the owner and operator of Allison Woad Designs, which started with a focus on elevating the online and marketing presence of local small businesses by designing unique WordPress websites.

Through her design work, Allison saw her clients struggling with the backend maintenance of their websites. In response to their needs, Allison Woad Designs introduced three website care packages, taking her service offerings to the next level and proving she’s a master of many trades – not only can she artfully design a beautiful website, she’s also a technical whiz and can optimize the performance of any site, too.

What My Clients Are Saying

Julie Marks Owner at The Italian Market

Julie Marks
Owner and Operator
Italian Market

Allison Woad was the most professional and easy-going web developer we have ever worked with.  Not only does she have extensive expertise in web development, and was able to work with us patiently as we explored the best options for our business, she was proactive in adding value to our project.  No request was too small and she was always available at a moment’s notice to assist in last minute requests. We would recommend Allison to any business exploring opportunities to create or modify their web or social media presence.

Eric-Goll

Eric Goll
Founder & Family Coach
Empowering Ability Academy

If you are considering hiring Allison, just do it! As a business owner that runs an online business, Allison has helped me take the business to the next level! She redesigned my website (empoweringability.org), and built the platform for my online course and membership. She is also running my website maintenance and security. She keeps her commitments and delivers on-time at a very high quality level. She always delivers! Basically, she helped me level up my business and I'd give her 6 stars if there was an option. I recommend her to you - unless you are going to steal her away from working my ongoing projects 🙂

Kim Scaravelli

Kim Scaravelli
Managing Partner
The Canadian Diversity Initiative

Allison’s recent improvements to The Canadian Diversity Initiative resulted in 34% more website visitors and a 17% increase in sales! I’ve worked with Allison on multiple projects and she always focuses on user experience. She makes sure your website is both beautiful and purposeful!

Julie Walker Headshot

Julie Walker
Owner and Operator
Full Circle Adventures

Allison Woad did a fabulous job of helping me create a new website. We worked from the bare bones of the old one, but WOW it is unrecognizable! I had a skeletal outline of what I wanted and Allison added her sense of design, creativity,beauty and structure that made it work. Her use of the images I gave her to work with, was wonderful.

Allison was easy to work with. I never felt rushed or abandoned, by our different timelines. Allison is easy to talk to, helped me understand how things work and even offered a "background training session" so that I can make all my monthly changes to the website. Allison comes highly recommended by me, for any small company, who needs a professional looking and functioning website.

Angela Penton
Owner and Operator
Open Field Process Improvement

After working on my wordpress website as a DIY project for several months, I knew that I needed help from an expert to bring it to a professional level before I launched it to the public.

Allison reviewed every aspect of my website in detail, from the font type and colour to overall design strategy and messaging.

She used technical language that I could understand so her guide is very user-friendly for me to complete the site myself as per my request. I now have a relevant action plan for improvements! Another great part of her service was that she provided the objective feedback that I needed without it feeling overly critical.
I highly recommend Allison Woad Designs if you need a clean, contemporary and well functioning website for your business or project. She really knows her stuff and is fantastic to work with.

Tony S Pietromonaco
Owner and Operator
RTB Tours

I am the owner of RTB Tours in Calgary Alberta. Our previous site was quite dated and dark. It desperately needed a fresh and vibrant look. Allison came recommended to us and in our first conversations Allison listened to what we were looking for! Our new look is courtesy of her creativity! What is behind the scenes is another story. With her expertise and suggestions we have a better knowledge of where our clients are coming from and we are better able to position ourselves in the market. Our clients like the fresh new look and it is attracting more travelers to our site and booking tours. I would definitely recommend Allison Woad Designs.

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Some of the Clients I have had the Pleasure of Working With

Latest Case Studies

RTB Tours WordPress Website Re-Design

Full Circle Adventures WordPress Website

The Italian Market WordPress Website

Roderick & Company WordPress Website

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